Memo for Presentation Social Media

The main idea of the discussion is to present the social media and its connection with the business. Many business people believe that social media is very helpful in business and they are right. It is important to use social medial appropriate and do not believe the myths which exist around social media in general.Advertising We will write a custom research paper sample on Memo for Presentation: Social Media specifically for you for only $16.05 $11/page Learn More One of the main organizational objectives is to make sure that more and more people are aware of the company and are familiarized with the company products. Therefore, the main idea of using the social media is to advertise the company and its products. Body Social media has become an essential part of human life. This is not a secret that the use of social media in business may increase customers’ awareness about the company and as a result increase the income from sales. The world is changing, people receive the information from other sources and those who want to be successful in business should make sure that they are able to satisfy the needs of the audience. Four steps should be followed with the purpose to meet the requirements and make sure that the social network strategy is applied successfully and may b realized in the nearest future. First of all, we are going to define audience our social network ingoing to be divided to. Then, it is important to set clear goals as pursuing various purposes which are not connected to each other may lead to low interest of the visitors to the company social media. It is important to create an action plan according to which the company is going to develop. Finally, tools, techniques and tactics are to be developed as without these important for strategy aspects any blog or forum will die in a week. Information blogs, twitters, and forums should be used as the feedback platforms. People should know that they can leave th eir comments which will be answered. Thus, we take care of our customers. At the same time, it is inadmissible to believe that all people are socially network active and the information presented at the forums is going to be delivered to each customer. The social networks are created for particular audience, mostly students and youth who spends much time on the Internet. Recommendations One of the main recommendations which is really urgent for those who have decided to refer to social media as the advertising and informing aspect is the updating of the information. Having created a blog, forum, twitter or another specific social media, one should update the information there to attract more and more new visitors as well as continue to make other be interested. Additionally, people should feel responsiveness and it is important to answer to some comments o comment some posts.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion Therefore, it may be concluded that social media is really important for business if it is used appropriately. Having created the blog, forum and twitter devoted to the company news and products, the business may increase its purchases by means of customers’ awareness of the company news and innovations. There is no need to pay too much attention to the social media and spend hours online. Several minutes a day may be enough to make sure that the social media issues are supported. This research paper on Memo for Presentation: Social Media was written and submitted by user Mekh1 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on “Sports Drinks Refresh Rivalry For Coke, Pepsi”

This article takes a look at Coke’s Powerade vs. Pepsi’s Gatorade and how Coke plans on reviving their struggling product. Throughout this article it is apparent that Coke is using motivation and leadership while managing to change its underdog product. The company hopes that by using these methods they will gain more of the market share in the sport drink industry with the rival of Powerade. In the article Rohan Oza, a senior brand manager who is in charge of the Powerade campaign, claims the company is, â€Å"evolving the sports-drink category†. Coke is using a proactive process of change, since they are setting a new course of action for their sports drink rather than correcting the current one. Beginning last summer, Mr. Oza formed a quality circle to develop new strategies for the product. He stated that the group â€Å"started with a blank sheet†. The team was made of motivated individuals who had an organizational goal of working to achieve success above Pepsi’s Gatorade in the industry. The team began to â€Å"live and feel the brand,† says the Mr. Oza. They met with football players, energy experts, psychologists, and even talked to a MTV producer to make decisions about how the product should evolve. The equity theory will hopefully prove that the knowledge, education and experience of the team will allow their new strategy to be successful. The campaign that normally would take a team two years to develop took them less than one. This was in part due to many decisions that were made on instinct, such as the products new logo. While Coke is implementing many new ways to get their product to the consumer, Pepsi still remains to be the leader in the industry. Pepsi claims, â€Å"We’re going to watch Powerade closely and see how they do.† However they don’t feel that it will affect what they do. Pepsi believe they, â€Å"know and understand the athlete better than anyone on the planet.† This is what they... Free Essays on â€Å"Sports Drinks Refresh Rivalry For Coke, Pepsi† Free Essays on â€Å"Sports Drinks Refresh Rivalry For Coke, Pepsi† This article takes a look at Coke’s Powerade vs. Pepsi’s Gatorade and how Coke plans on reviving their struggling product. Throughout this article it is apparent that Coke is using motivation and leadership while managing to change its underdog product. The company hopes that by using these methods they will gain more of the market share in the sport drink industry with the rival of Powerade. In the article Rohan Oza, a senior brand manager who is in charge of the Powerade campaign, claims the company is, â€Å"evolving the sports-drink category†. Coke is using a proactive process of change, since they are setting a new course of action for their sports drink rather than correcting the current one. Beginning last summer, Mr. Oza formed a quality circle to develop new strategies for the product. He stated that the group â€Å"started with a blank sheet†. The team was made of motivated individuals who had an organizational goal of working to achieve success above Pepsi’s Gatorade in the industry. The team began to â€Å"live and feel the brand,† says the Mr. Oza. They met with football players, energy experts, psychologists, and even talked to a MTV producer to make decisions about how the product should evolve. The equity theory will hopefully prove that the knowledge, education and experience of the team will allow their new strategy to be successful. The campaign that normally would take a team two years to develop took them less than one. This was in part due to many decisions that were made on instinct, such as the products new logo. While Coke is implementing many new ways to get their product to the consumer, Pepsi still remains to be the leader in the industry. Pepsi claims, â€Å"We’re going to watch Powerade closely and see how they do.† However they don’t feel that it will affect what they do. Pepsi believe they, â€Å"know and understand the athlete better than anyone on the planet.† This is what they...